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Five Keys to PR Agency Growth
The most successful growth strategies will leverage multiple channels that reflect client interests and needs.
When Age is More Than Just a Number
It seems to me that those seeking to protect Mr. Biden should take the win.
Why Black History Month Matters
By celebrating Black History, we all learn more about each other and build on this nation’s legacy.
The Red Ball Art Festival is A Masterclass in Communication and Community Building
The Red Ball Art Festival is more than just an art exhibition; it's a vibrant testament to the power of art as a universal language and a connector of people across diverse backgrounds.
Lessons PR People, Sports Marketers, And Everyone Should Have Learned From Last Year’s Super Bowl Ahead of the February 11 Big Game
Even though some marketing experts feel that the investment in a Super Bowl ad does not justify the cost, CBS reported in early November that ad inventory was virtually sold out for this year’s game on Feb, 11.
AI's 2024 Impact on Public Relations Brings Challenges and Changes
As we move further into 2024, it's clear that AI's role in the PR landscape is poised for even greater expansion, offering both new possibilities and challenges for the industry.
See Don’t Tell: A 27-Year-Old Offers a Visual Lesson in HR and Reputation Management
Accountability enjoyed a victory when Brittany Pietsch video recorded her firing from a tech firm at the hands of inept HR staff and an absent manager.
The Precise Date On Which Artificial Intelligence Will Destroy Humanity
I’m going to start thanking ChatGPT when it helps me out…
PR People Play Second Fiddle To Journalists And Recent News Coverage of Boeing Once Again Proves That
If journalists and PR people were part of an orchestra, PR people would. play second fiddle to journalists: We need them. They don’t need us.
The What’s In and What’s Out of Communications and Social Media in 2024
In-and-out lists are definitely in for 2024, but what else is “in” for this year in the world of social media, marketing, and communications?
The Top Seven Criteria in Selecting the Right Buyer for your PR Agency
Selling your PR agency is a big decision, and finding the right buyer is crucial for a successful transition.
Navigating Diverse Narratives from Identical Data: A Guide for Communication Professionals.
How communicators are interpreting measurement outputs that offer multiple insights.
The Future of Newswires: Opportunities and Landmines
As we enter a new era, characterized by data-driven journalism, artificial intelligence, and changing consumer habits, the landscape for newswires is set to undergo significant shifts.
The Unsettling Erosion of Dr. King's "Color Blind" Message is A Reflection on 2024
If the Rev. Dr. Martin Luther King, Jr. was alive in 2024, it is conceivable that he would express both pride in the progress made and concern over the contentious racial landscape that endures.
2023 Newspaper Headlines Provided Inexpensive PR Lessons That Are Not In Expensive Text Books
The year 2023 is history. But I can assure you that the year 2024 will provide many PR lessons from headlines from happenings that have nothing to do with our business but nevertheless can apply to it.
How Surveys Are The Key to Success
No matter the subject or sector of business, surveys are a powerful tool used to gather data that can push companies forward towards their greater goals.
How To Get Started With AI In Corporate Communications
AI-powered writing tools are readily available to enhance corporate communications, generate content, refine style, as well as enhance readability and clarity.
Nonsponsor Brands: Ambush Marketing Strategies to Connect with the Olympic Games Amid Controversy
Promotion of the 2024 Summer Olympics in Paris by NBCUniversal, which will televise the games in the U.S, is become more frequent and the barrage of PR and advertising programs of game sponsors are not that far away.
Another Take on Merriam-Webster’s Word of the Year
Specifically, how do we tell what is “real” and what is not?