Beyond the normal stumbling blocks of content planning, the pressure is on for brands to take their creativity up a notch as more companies experiment with different storytelling techniques, formats and cutting-edge platforms.Long gone are the days of relying on the expertise of one or two star bloggers to drive your content marketing success.Partnering with both internal and third-party subject matter experts can help you meet your content quality and quantity needs. Here are four ways experts can be a boon to your 2016 content efforts.Experts can help you prepare for changes to come.  Technology and consumer behavior are two things that never remain the same from beginning to end of year but impact almost every type of business. For example, in 2015 mobile devices caused dramatic shifts in how consumers shop and even receive healthcare.Experts who forecast trends can provide critical insight to help businesses not only prepare for change, but also create content that establishes them as a forward-thinking industry leader.Experts can help breathe new life into outdated content.The new year doesn’t have to mean your content planning has to start from scratch. Refreshing older content with new research and insights from experts is a great way to make the most of limited resources while staying on top of new trends.

Continue reading here on BEYOND PR.