You know you need to incorporate data into your content and social strategies, but what is the right data to include? How do you turn   big data  into   smart data  that you can actually use? And where do you find it without breaking the bank?

Join   Jason Falls, Founder & Partner at Conversation Research Institute, and   Brandon Andersen, Chief Strategist at Ceralytics, in a 60-minute dive into the data and metrics that make or break great content and social strategies.

By the end of the webinar, you will know:

• how to use readily available data to make sound decisions about your strategy
• where to find this data
• what tools you can use to get this data quickly
• how to measure your success to prove the value of your efforts to the c-suite
• and more!