You’ve likely heard about Boeing’s issues with its MAX 9 model airplane, stemming from a recent incident in the door of an Alaska Airlines-branded plane that lost its door mid-flight, which led to a ground stop for all of Boeing’s 737 MAX 9 model planes.

Unfortunately, this isn’t the first time the aerospace giant has had to ground this model of aircraft — Boeing halted all flights on the 737 MAX 9 in the late 2010s after two fatal crashes. But a new report from NPR raises a whole host of questions about how breakdowns in the supply chain might have impacted the aircraft in question.

Let’s look at how communicators can ensure partners report their measurement efforts to benefit from transparency and accuracy.

Read the full article at Ragan.

From CommPRO:

For communicators, the Boeing 737 MAX 9 incident and subsequent NPR report on supply chain communication breakdowns underscore the critical need for transparent, accurate, and accountable communication. This article offers actionable insights into preventing such failures by highlighting the essential role communicators play in ensuring safety, reliability, and trust in high-stakes industries. It emphasizes the importance of setting clear objectives, rigorous measurement and reporting standards, and creating an environment for open issue resolution.

The article showcases the disastrous effects of prioritizing speed over safety, underscoring the necessity for robust communication channels that foster transparency and accountability across the supply chain. By exploring the challenges Boeing and Spirit AeroSystems faced, communicators can learn valuable lessons on aligning communication strategies with organizational objectives and ethical standards. This case not only highlights communication's role in crisis management and prevention but also its broader impact on maintaining organizational integrity and public safety.