To help the curious class stay relevant in 2016, we’ve assembled an A-Z glossary of what we predict to be 100 must-know terms and concepts of 2016.

Each term is broken down in three ways:

• definition: A simple definition of the must-know terms, with a brief explanation of why it’s important to know
• cultural challenge: Tricks, tips, and exercises so you can develop your knowledge in this area (we do not endorse the content, we’re merely pointing it out)
• element of culture: sparks & honey uses a taxonomy of trends called the Elements of Culture to organize signals; all trends fall into 5 major categories

As “superforecasters” we measure the accuracy of our predictions. We also make predictions that can be measured. Trend analytics and performance metrics are an important part of what we do.Using social listening tools, we measured the accuracy of our A-Z Culture Glossary from last year, and we are pleased to share that our prediction accuracy last year was 83%. This year we are aiming even higher. Stay tuned!Read the A-Z Culture Glossary now!