A CommPRO Industry News Update...

Adobe has been recognized as a Leader in “The Forrester Wave:™ Enterprise Marketing Software Suites, Q2 2016” report by Forrester Research, Inc. Adobe received the highest scores in both offering and strategy. Forrester evaluated the nine most significant enterprise marketing software suites across 40 criteria, including strategy, market presence, and current offering.

 “In today’s digital age, the brands that will be successful must lead with experience and delight customers across touch points,” said Suresh Vittal, vice president, Adobe Marketing Cloud. “We believe our recognition in Forrester’s reports validates our continued leadership in helping companies transform into Experience Businesses.”

“Adobe balances its direct response marketing capabilities (Campaign, Social and Experience Manager) with advertising capabilities (Audience Manager, Media Optimizer and Primetime), and ties them together with insights (Analytics and Target) and its core services offering…Adobe has assembled a comprehensive portfolio, and B2C marketers have integrated multiple Adobe modules into sophisticated, large-scale marketing technology ecosystems,” stated Forrester in its Enterprise Marketing Software Suites report.

Thousands of brands rely on Adobe’s digital marketing solutions, including  more than half of the Fortune 50 companies and the 10 largest media, financial services, auto, wealth management and telecom companies. Adobe Marketing Cloud supports 41 trillion transactions and 4.1 trillion rich media requests per year, and managed 100 billion emails in 2015. Customers include Comcast, DuPont, Fairfax Media New Zealand, Hyatt Hotels Corporation, John Lewis, Lenovo, L’Occitane, MGM Resorts International, NBC Universal, National Bank of Abu Dhabi, NetApp, Renault, The Royal Bank of Scotland, Scottrade, T-Mobile, Tumi, Vodafone Ireland and more.

“As a premiere hospitality and entertainment brand, our mission is to create unforgettable, world-class customer experiences. It’s essential that our guests’ experiences are seamless which is a major challenge when you have 20 resorts that each require separate digital destinations for booking, restaurants, events and more,” said John Bollen, Chief Digital Officer, MGM Resorts. “Adopting Adobe Marketing Cloud helps us manage content and customer information, and deliver a personalized and engaging experience for guests. Adobe is helping us achieve our goals of increasing direct online booking, incremental spend on property, number of annual visits, new guest acquisition and overall market share."

Adobe was also recognized as a Leader in “The Forrester Wave:™ Cross-Channel Campaign Management, Q2 2016.”

“Companies operating in today’s global landscape are faced with a very simple, yet critical, dilemma: fundamentally reinvent their business to compete in the digital age or lose ground to those who do,” said Dave Bernstein, vice president and global lead, Technology Practice at SapientNitro. “In Adobe, we have found a partner who shares our mission to not only help our joint clients transform their businesses, but also to overcome the challenges and embrace the opportunities presented in this new landscape.”