By Jill Kurtz, Owner, Kurtz Digital StrategyYour social media strategy likely focuses on the things you should do. While it is great to focus on the positive, I see mistakes made every day on social media that can undo your efforts.Keep these in mind and make sure you are not doing anything to ruin your attempts at creating relationships online...Don’t Leave It to ChanceBeing on social media is much easier than being strategic on social media. have a goal and a plan to get there. Don’t waste your time and risk disappointing the people connected to you by having no plan for what you have to offer.Don’t Be Self-CenteredNever forget that social media is a relationship. Posts shouldn’t be all about you and what you want. Take time to listen to your audience and give them what they need. One way relationships are doomed to failure.Don’t Share Old NewsYour connections count on you to share your latest information in social. They don’t expect posts that cover things that the read about elsewhere last month. Whether the news is good or not so good, be forthcoming.Don’t Ignore New OpportunitiesWhen you developed your plan months ago, social channels were different. They change all the time, Be sure to leverage new opportunities to share and connect with your audience.Don’t Be Too PolishedYour audience expects you to be authentic on social media. Ditch the corporate speak. Put aside the polished wording. Be real.[author]About the Author: Jill Kurtz founded Kurtz Digital Strategy to help clients see the communication potential of the newest trends and technologies. She is an expert at website strategy and redesign, social media planning, and developing exceptional content.[/author]