Understanding consumer behaviour is not just about finding out what products or promotional gifts appeal to a demographic. From a marketer’s perspective, it should be about getting down to specifics like why a customer acts a certain way in a unique gift store, how people share information with each other, and what cultural or societal influences are at work in shaping their perceptions.In the UK, in particular, there are a number of buying habits and behaviors that anyone marketing to the British population needs to know about.