When the Vegas Golden Knights took on the Washington Capitals in the Stanley Cup Finals, they became the first NHL expansion team to make it to the championship round.  The first professional sports team in Las Vegas is now the most successful expansion team ever in hockey – and in all of pro sports.

As the players make history on the ice, the team behind the scenes is using visual storytelling to build a loyal fan base on social media.

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This content is part of Digital Asset Management Month, a month-long series presented by Libris by PhotoShelter to help you manage your visual assets and connect with your followers.