Charities Adjust Their Communications Strategies to Better Reach Gen Z
Every organization wants to court Gen Z, the youngsters who will be our customers for the next 50 years of more.
Nonprofits are no exception.
Charities are beginning to adjust their communications strategies to better reach these donors, who at the oldest are 28 years old and beginning to acquire wealth
Charity Navigator, which helps donors find and evaluate the effectiveness of various nonprofits, is also seeing a spike in Gen Z interest. The organization reported a 17% jump in web traffic from Gen Z in 2022 compared to 2021.
CEO Michael Thatcher sat down with PR Daily to discuss how Gen Z is changing the industry and how to best cater to this up-and-coming generation.
What matters to Gen Z
Thatcher said that Gen Z shows high interest in charities related to human services, disabilities and the environment. And as the most diverse generation in the history of the U.S., Gen Z also cares a great deal about DE&I — whether that’s embedded into an organization’s mission or part of an overall journey in their staffing and audience focus.