Special offer:  Attend for free using promo code INSIDER16

Join Communications Week for a morning of networking, keynotes and expert panel sessions exploring our theme "Reinventing the Industry" with speakers from the biggest brands and agencies. Join us at 8:30 a.m. for coffee and networking.

• 9AM Opening Remarks
  • Join Erin Ade, host of BizWire TV to kick off the week. She'll introduce the day's sessions and tee up key trends shaping the future of the industry.
• 9:10AM Guest Speaker: PepsiCo's  Angela Tucciarone
  • Join us as special guest speaker, Angela Tucciarone, senior manager, PepsiCo Brand Communications, shares insights on innovative approaches to communications from Pepsimoji and more with PRWeek's Frank Washkuch.
• 9:30AM Panel: Reinventing Brands Through Communications 
  • How have brands leveraged creative communications strategies to reinvent themselves? What works when you are trying to reach and resonate with consumers?
  • Speakers include Dan Mazei, Reebok, Global Newsroom; David Berkowitz, Serial Marketer and previous CMO of MRY; Wendy Goldberg, EVP & CCO of iHeartMedia; Bruce Kelley, Chief Content Officer at Reader's Digest; moderated by Patrick Coffee of Adweek.
• 11AM Panel: Bot or Not... Is AI the Future of PR and Content Creation? 
  • Is artificial intelligence the future of communications? Bots are writing AP stories and branded content, but do bots know best? Could IBM’s Watson outmaneuver a skilled professional at creating content?  Do we need to reinvent ourselves as managers of technology tools instead of creatives and comms strategists?
  • Speakers include Michelle Castillo, advertising & media reporter, CNBC Digital; Jennifer Wise, senior analyst serving B2C marketing professionals, Forrester; Carol Chung, SVP media technology, Digitas; Merrill Brown, Director, School of Communication and Media, Montclair State University, moderated by Andy Morris, CEO Code Morris.

Space is limited. 

Register now...

Check out the full week's schedule at commsweek.com/schedule/.