Editor's Note:  This is the first in a three-part video commentary series by Doug Simon, CEO of D S Simon Media.  Doug takes a deep dive into the strategic communications issues tied to the Presidential transition of power.  In Part I, Doug's focus is Obamacare. In Part II,  Doug discusses the impact of Trump's use of Twitter in his campaign and transition into the White House. 

 Video Transcript:Hospitals, Doctors, Insurance Companies, Pharma, Caregivers and patients themselves. There is no shortage to the constituents that have a stake in the outcome of what happens to the affordable care act and the changes that follow. What’s your plan to make sure your voice is heard?I’m Doug Simon, CEO of D S Simon Media and I want to share the strategies that are working for the clients that we are working on behalf of on this very important issue.First, there’s gonna be two phases.The first will determine, is it gonna be, Repeal and Replace, Repeal and Delay or just a tweak to the existing Obamacare. So, you have to decide, what is your stake? What is your positioning? And make sure to position yourself as an objective expert not an advocate or partisan. So your voice will be heard.If you are against repeal, discuss improvements that are needed to Obamacare.The New York Times recently noted that lobbyists are nervous and hesitant to engage, fearing Trump. That might be a mistake. Trump’s exact position is unclear. So you need to be proactive without taking him on directly to best position yourself for phase two.Changes as we know, are coming to healthcare in the United States. And once the discussion is moved to replace or tweak, engage.Obviously, you represent your organization as the voice for your core group. But make sure to place patients as the number one constituent you’re advocating for. Steer clear of appearing as part of the partisan divide. Even though your position will likely fall on one side or the other.Make sure to lay the groundwork so you can get your message out quickly and ensure a seat at the table for these important and historic changes that are coming.