Ray Kotcher, the former Senior Partner and Chairman of Ketchum, discusses the role of the CEO in communications with Doug Simon, President & CEO of D S Simon Media on VlogViews.“There is no doubt that communications drives success in an organization.”

“Each CEO is going to be different. They are going to have their individual styles and individual approaches. They are going to drive communications differently. The CEO’s who understand communications are going to be successful in driving business.”

“Something that is not often thought about early in the process is making sure that you have alignment in your organization. Making sure that people understand where you as a leader see the organization going, what your priorities are, what the strategies are, and getting people aligned behind you. The single most important thing that communications can do inside that company is driving that alignment.”

“Each CEO is going to view (communications) differently, they are going to approach it differently, they are going to structure communications differently. It will be very much based on their own individual approach.”

“Different CEO’s have different strengths. Some are good with investors and financial analysts, some are good with customers, some are good with employees. They (CEO’s) need to go with their strengths. They also need to keep all their constituencies in mind. Working from the inside out is the most important thing of all.”