Jargon has long been the enemy of — to use an increasingly overplayed term — authenticity. Communicators who take the time to pursue originality and approach business relationships earnestly will find it easier to make connections, earn respect and attention, score approvals and earn the interest of reporters and editors (including those at Ragan and PR Daily!).

But some jargon terms and empty platitudes are so deeply embedded into the way we talk that it takes conscious effort to shake the habit. Whenever you find these terms bubbling into your emails, pitches and presentations, take a moment to consider your intent, and focus up your phrasing with these more earnest approaches.

And if any of the following words and phrases come as a surprise, don’t sweat it — but do think about ways you can infuse your communications with more originality, specificity and creativity.

1. Circling back

Commonly used in emails as a euphemism for following up with someone, ‘circling back’ is an example of indirect jargon that can have an inverse effect to what’s intended. You know who circles back? Predators, transfixed on their prey. 

What’s more, the idea of coming back to a conversation that hasn’t happened in the first place is presumptuous and blatantly manipulative. Communicators hoping to engage a new contact with their skills and prowess can, and should, do better than to circle back. 

Continue reading at Ragan.

From CommPRO:

Rethinking how you use words and phrases to infuse your messaging with more originality, specificity, and creativity is essential for every communicator striving to excel in today's dynamic landscape. This article dissects the pervasive issue of jargon, highlighting its detrimental impact on genuine connection and effective communication. By embracing originality and earnestness, communicators can foster stronger relationships, gain respect, and achieve their goals more efficiently.

Jargon terms like "circling back" and "pivot" are not only overused but can also obscure your message, making it harder to engage your audience. The article provides practical tips on how to replace these empty phrases with more specific and meaningful language, ensuring clarity and authenticity in your communications.

Furthermore, the article emphasizes the importance of detailed and strategic storytelling. It advocates for moving beyond vague buzzwords and focusing on concrete tactics that demonstrate your expertise and creativity. This approach not only captures attention but also provides valuable insights that can be iterated upon for continual improvement.

For communicators aiming to elevate their craft, this article is a must-read. It offers actionable advice on how to infuse your communications with originality, specificity, and creativity, ultimately positioning you as a more effective and respected professional in your field.