Content Rules: Create Customer Connections, Deliver Engagement and Drive Business is a how-to guide on insider tips and guidelines on developing content that matters to stakeholder audiences, building relationships and spurring sales. From bylined articles to video to, yes, even white papers, learn how to turn good content into great content. 

Topics include: 

• Building Customer Connections
• Fitting the Media to the Message
• 6 Steps to Success
• Tracking ROI

Learn more about putting your organization on the path to breakthrough content and download the Content Rules white paper today.

Lumentus is a strategic communications consulting firm based in New York that helps its clients manage their brands, protect their reputations and improve their perceptions across target and stakeholder audiences. The firm's principals are leading practitioners in the areas of corporate communications, public relations and public affairs, digital reputation management, social media, advertising and branding.

For more information on the firm's capabilities and case histories, visit www.lumentus.com