Many of us focus the majority of our time and energy on the creative aspects of content marketing. However, the results of being under-prepared can be disastrous. Content marketing is a  marathon, not a sprint. If you don’t have a content strategy as your map, you’re just running in random directions, and more than likely you’re never going to reach your goal.

In this white paper, learn the seven essential steps to creating a content strategy that:

• produces measurable success against business objectives

• maximizes limited resources by not wasting time creating content that doesn't work

• increases conversion rates

• emphasizes quality content over quantity