With New York IABC and Instinctif Partners

THU, JUN 16 AT 8:30 AM, NEW YORK, NY

TICKETS: $40 – $60

  Companies of every size and in every industry face challenges in creating, changing and cultivating culture.  Whether rooted deeply in corporate heritage, or sprouting anew from an upcoming merger, culture is a critical factor driving everything from employee engagement to client acquisitions and product sales.How do corporate communications professionals drive the culture agenda across increasingly complex channels and media? It is rarely a simple answer, as with every organization there is a unique culture and often a unique set of stakeholders in the process.Join New York IABC and Instinctif in a co-produced panel discussion to explore who “owns” culture, how it is used to drive performance, and how communications as a function can provide the most value. This interactive session will examine the roles communicators play internally and externally to counsel leaders, define goals and deliver measurable results around a not-so-measurable concept.

Expert Panel:

Jack Goodman, Vice President, Communications – Thomson ReutersHaving held senior communications roles at Thomson Reuters since 2003, Jack currently leads communications for the company’s Chief Customer Office, which is responsible for driving a best-in-class roadmap for how the company goes to market across all of its businesses. Previously, he was head of communications for Thomson Reuters’ growth markets unit, where his managed executive communications across all channels; tools, training and other communications support for managers; and acquisitions and other change communications. Jack recently authored “Fish Where the Fish Are: How Smart Companies Use Managers to Communicate Change” (Workforce Solutions Review, July 2014).Victoria Lewis-Stephens, Managing Partner – Instinctif PartnersVictoria is Managing Partner at instinctif Partners, a leading engagement and communications agency. As a passionate advocate for the impact employee and customer engagement can have on driving business growth and performance she is responsible for developing compelling engagement strategies for some of the world’s biggest brands. Victoria specializes in helping businesses engage their people during periods of significant change, turning them into growth drivers and brand advocates. She has worked with Direct Line, Starwood Hotels, HSBC, eBay, Lloyds Banking Group, Thomson Reuters, Unilever, Royal Bank of Scotland, Wolseley plc, British Gas, and Specsavers.New York IABC greatly appreciates the partnership and support of Instinctif Partners to deliver this program and its mission to help communications professionals share their expertise through networking, career development and personal growth opportunities.Note: the organizers reserve the right to limit or change the availability of Non-Member tickets in accordance with venue capacity or to allow additional sales to New York IABC Members.