Dawn Foods' Strategy to Navigate Workplace Sunsetting Highlights Growing Role for Comms in Tech Decisions
When Meta announced plans to discontinue its internal social media platform Workplace next year, internal communications leaders were put in a precarious position.
Faced with news that the popular tool will become read-only and free in August 2025 before being completely defunct by June 2026, those who centered their employee engagement strategies around Workplace needed to go back to the drawing board.
Dave Lawrence, senior manager of global internal communications at bakery product company Dawn Foods, remembers being early on the Workplace bus in 2018.
“It was one of my first big projects at Dawn, and we were really excited to roll it out to the global team,” he said. “For the first time, we offered a channel for the global team to talk with each other. Colleagues in Europe, in LATAM, in North America got to see our business and hear from the people who ran the business.”