The increasing spread of disinformation, especially during election periods, poses significant challenges, with Hispanic communities being particularly vulnerable due to their unique cultural and linguistic contexts. In response, the Museum of Public Relations (PRMuseum) is co-hosting an online webinar titled "Combatting the Surge of Disinformation to Hispanic Audiences: The Role of Communicators in Mitigating False Narratives" on September 19, 2024 with the Public Relations Society of America (PRSA). This discussion aims to address the growing need for effective strategies to counter the spread of false information within these communities.

The stakes are high. According to the Institute for Public Relations, over 69% of Americans now consider disinformation a major societal problem, a rise from 63% in 2020. The Hispanic community is often targeted with disinformation that exploits cultural nuances and language barriers, making it crucial for communicators to develop tailored strategies that resonate within these communities.

This webinar will feature discussions on the media landscape affecting Hispanic audiences, emphasizing the importance of cultural sensitivity in communication strategies. It will also explore the role of trust-building, highlighting the importance of community leaders and influencers in disseminating accurate information. Media literacy is another critical focus, as empowering audiences to critically evaluate information can significantly reduce the spread of false narratives.

Moderated by Natalie Asorey from the University of Florida, the event will feature industry experts including Sonia V. Diaz, National President of the Hispanic Public Relations Association, Rafael Lama, Editor in Chief of GFR Media, and Ana Toro, Centers for Disease Control & Prevention. Their insights will be invaluable for communicators aiming to navigate and mitigate the impact of disinformation in Hispanic communities.

As a the communications industry, we must provide the tools and insights needed to protect the integrity of information and support a well-informed public. Communicators can rise to the challenge of safeguarding truth, particularly within vulnerable communities like Hispanic audiences.