Webinar Overview

Join us as we take the dive to get to know your audience. Gone are the days of sending the same basic email to your entire database and receiving a high return on investment. In order to have a successful email campaign you need to dive deeper to provide a personalized journey to your audience.

In this webinar  Horizon Marketing Group’s email experts Wendy Burnham and Alyssa Obin will discuss the significance of personalization while sharing email examples from their platform, Peer360. Attendees will learn the importance of:

• Knowing who is reading your emails and where they are reading them
• Personalizing your emails with data you have already collected
• Determining what is important to audience
• Obtaining valuable data on your audience through the use of forms and surveys
• Designing relevant emails for your audience through personalization
• Growing your database through your audience
• Continuing to grow with your database

Don’t miss this chance to learn how to maximize your email efficiency and profitability by getting to know your audience.  

Speakers

 

Alyssa Obin

Senior Project Manager

Horizon Marketing Group

Alyssa is responsible for managing client projects and relationships, as well as overseeing internal communications programs. She works on an array of digitally-focused projects, ranging from email marketing and automation to website redesign and social analytics. Alyssa has a strong email background, with experience testing and measuring email campaigns across a variety of platforms, tools and databases.

 

 

 

Wendy Burnham

Digital Products Group Manager

Horizon Marketing Group

Wendy brings her energy and strategic marketing and operations background to HMG in her role as Digital Products Group Manager. Wendy's responsibilities include managing the creation of Peer360's award-winning email marketing programs for HMG's Managed Services clients that include companies like Harley Davidson, Heineken, Diageo and Nokia, to name a few.

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