2.5 billion pieces of content are shared each day, and in this vast sea of content, it can be hard to find what’s important. The definition of news has evolved; it’s been redefined. Yet, if you have demand and interest, you have news.

The PR Newswire whitepaper, "The Distribution Effect:Bring Your Content Marketing to the Next Level" discusses:

• Why marketers and PR professionals should care about distribution
• The content distribution driver checklist for mapping your content marketing strategy

The best content marketing requires strategic content distribution, and with more opportunity to create content also comes more opportunity to distribute content. PR delivers added value when it takes advantage of the opportunity to fill a distribution niche.  

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