Excelling Through Innovation: How A Large Health System Used Media Intelligence to Emphasize Its Tech-Based, Cost-Effective Approach
Leslie Stefanik, Vice President, Marketing, PublicRelayToday, with the move towards value-based healthcare, the medical market is increasingly saturated with large organizations and smaller boutiques who emphasize specialized care. To continue to grow, a large healthcare system, wanted to separate itself from the pack. They decided to partner with local startups in an effort to brand themselves as providing innovative, tech-based, and cost-efficient healthcare – this was essential to the system’s corporate mission of connecting with new communities, reengaging local audiences, and showcasing their tech-focused emphasis on care.Learn how the healthcare provider leveraged PublicRelay’s media solution to accurately measure the impact of their new startup partnerships and the promotional tactics around their thought leadership initiatives. Discover how they were able to measure the impact of these strategies on their brand and use these insights to benchmark and enhance their reputation over time.