Thanks to new technologies and other advances in communications, marketing and public relations are much more sophisticated today than they were even just a few years ago. For proof, consider all of the new and novel ways there are to reach and engage with highly specific target audiences. Social media alone offers a seemingly endless number of options. While developments like these are exciting, they also me an that communication is far more complex and nuanced than ever before.Demonstrating Results: Measurement Across Multi-Channel Communications Campaigns discusses:

• Measuring PR impact in a multi-channel world
• Building continuous measurement and analysis into your PR plans
• Different tactics for measuring impact in owned media, earned media and paid media

Success in modern PR means that you’ve got to execute well and communicate your value on a regular basis. Doing so means building continuous measurement and analysis into every stage of your PR plans. While that may seem like a daunting task, with the right partners and tools, it’s easier than you think. And, when you get it right, your clients will thank you for it.