Executive Briefing 1.13.16 - Obama Scores in SOTU Finale; Three Big Media Marketplace Changes; Why We Didn’t Quit CVS
In today’s Executive Briefing Jim Porçarelli, Chief Strategy Officer, Active International clues us in on Three Big Media Marketplace Changes You Should Keep An Eye On In 2016. Also included is a look at The Broken Promise of Integrated Marketing Communications from Mark Weiner, CEO, PRIME Research Americas.As we begin 2016 and start our sixth year of publishing CommPRO, I’d like to take a moment to thank our loyal readers and partners for their continued support. We hope our new readers enjoy CommPRO and welcome your feedback and suggestions so we continue to provide a unique and relevant service. You can reach me at: fay@commpro.biz.