In today’s Executive Briefing we take a look at The CIA Technique for Good Storytelling by R.C. Dirkes.  Also, Catherine Mathis, Senior VP Chief Communications Officer, of McGraw Hill joins Doug Simon, President & CEO of D S Simon, to discuss The Role of Storytelling in Brand Communications.As we celebrate the fifth anniversary of CommPRO, I’d like to take a moment to thank our loyal readers and partners for their continued support. We hope our new readers enjoy CommPRO and welcome your feedback and suggestions so we continue to provide a unique and relevant service. You can reach me at: fay@commpro.biz.

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