In today’s Executive Briefing we delve into the Starbucks red cup controversy. David E. Johnson, CEO, Strategic Vision, LLC asks, Starbucks Red Cup Controversy? A Publicity Score!  Sheryl Pattek, VP, Principal Analyst Serving CMO’s, of Forrester joins Doug Simon, President & CEO of D S Simon to discuss what CMOs are thinking about and how they are trying to understand consumer behavior.As we celebrate the fifth anniversary of CommPRO, I’d like to take a moment to thank our loyal readers and partners for their continued support. We hope our new readers enjoy CommPRO and welcome your feedback and suggestions so we continue to provide a unique and relevant service. You can reach me at: fay@commpro.biz.

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