Simon Erskine Locke, Founder & CEO, CommunicationsMatch^TM Patrice Tanaka by any account is an extraordinary individual.A legend in the PR industry, she founded and ran award-winning agencies and has been recognized for her lifetime achievements in it.  She’s an author and wrote a book about overcoming tragedy by becoming a champion ballroom dancer – Becoming Ginger Rogers.How is she spending her time today?  She is helping companies and people find their purpose in life.  This may seem prosaic, but that could not be further from the truth.What she is doing is helping people and companies find direction and joy.She highlights the power of finding purpose in this short interview for CommunicationsMatch’s “Communicators-to-Communicators (C2C) 3-Minute Insights” series of videos.She shares how she found her purpose, how it transformed her life, discusses why purpose is so important today and the benefits for businesses.  In the interview, she notes simply that "purpose-driven companies out-perform profit only companies.”We all go through times in our lives and careers when we struggle to find our purpose.Tanaka’s story highlights the powerful things that can happen when you find it.

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