The future is coming fast, and it is being defined by Gen Z. Resourceful, creative, humble – and always connected – this generation promises to learn from the the past to create a world unlike anything we’ve ever seen. And tomorrow, Gen Z will be your business.Growing up in the shadow of global meltdowns, Generation Z are used to instability. Born in 1998 and after, they know the world could change in an instant. They’re saving, and planning for a paycheck in 10 years. Witnessing their Millennial siblings flail, Gen Z have resolved to do things differently. Intrigued and challenged by the world, they’re constantly searching for ways to hack life and work. Resourceful, creative, humble – and always connected – Gen Z possess the inner engines of a startup.Drawn to perpetual reinvention, Gen Z will explore non-linear, overlapping paths of education and work. The majority of Gen Z expect to have multiple careers before they hit 30. They will live in their own algorithm, becoming experts in the obscure with carefully curated digital personas. But in an instanteverything existence, tomorrow’s grownups will have to find new ways of coping; digital detox will become their new therapy.If it doesn’t work, Gen Z will find a way to fix it. Their world view will be we-focused, not mefocused. A desire for privacy will underline their love of all things that eventually self-destruct. The watchful eye of data will seek to find a hiding Gen Z. And exposed to the breakneck speed of culture, Gen Z will mark the end of generations as we know it.Meet Gen Z, the Final Generation.To help you understand this coming cohort, we’ve built a vision of Gen Z from today to 2025 for everyone from creators to brands and organizations. Gen Z 2025 describes the generation's evolving worlds of work and education, the dissolving boundaries between social and cultural norms, and the compression of time and technology that will transform our very understanding of what defines a generation.Gen Z will be your business tomorrow – learn who they are now