Calling all SoCal PR pros: Block off the evening of March 30, 2023 for two and a half hours of talk about the bleeding edge of communications engineering.

Fred Cook, Chairman Emeritus of Golin and Director for the USC Center for Public Relations, will be hosting the event. Moderator Doug Dawson, Microsoft’s GM of Global Communications, will be talking in-depth with an expert panel about how generative and predictive AI tools will revolutionize modern communications practices, as well as how AI can be used to understand peer and competitive ESG communications footprints and benchmarks, and how pros right now can use this tech to identify emerging threats and storylines about brands, industries, and competitors.

The panel will consist of Aaron Kwittken, PRophet Founder and CEO and Stagwell Comms Tech CEO; Cometrics CEO and Founder Ed Clarke; and PeakMetrics Co-Founder and COO (and USC alum) Bobby Lincoln.

Oh, and Taylor will be there, too.

Not T. Swift—“Taylor” the generative AI writing tool. Created by PRophet and fresh off its launch at SXSW, Taylor is set to become an integral part of the communications engineer’s toolkit as a writer of first draft releases, an identifier of hooks, and a refiner of your own messaging (“Taylor” comes, after all, from “tailor”).  

Why host a forum on the PR possibilities of AI in the tradition-soaked halls of the University of Southern California’s Annenberg School of Communications? Well, you’ve answered your own question. Annenberg has long been a leader in the field, and that tradition of leadership includes pushing the boundaries of what is and isn’t possible in PR. 

You can RSVP for the free event here—even if you’re a UCLA Bruin.