Here’s How to Design Your Communications Tech Stack to Make Your Messages Resonate
Comms pros share their best practices on how to help your workforce make the most of your tech tools.
Emma Atkinson, Ragan Communications
A comprehensive internal communications strategy requires you to have the necessary tools to reach and engage your employees. Commonly referred to as a “tech stack,” a term used by developers to describe a collection of programs used to design an application or platform, an internal communicator’s stack pieces of software can help reach employees and measure messaging efforts. These measurement features are an invaluable resource when you are looking to prove the efficacy of your messaging strategies to C-suite members and other high-level executives.
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During a recent session at Ragan’s Employee Communications and Culture Conference, industry experts shared their technology tips and revealed what makes up their internal comms tech stacks.
Modifying tools for a virtual world
It’s no secret that internal communicators had to pivot their messaging strategies to mostly digital over the past two and a half years. That meant that the tools they used had to change, too.