Edward Ed Schnick, CFO, Yorkville Advisors 

For some companies in the hospitality environment, it's easy to remember what business was like before the digital revolution. Back then, families and individuals came to hospitality brands for some rest and relaxation away from their typical nine-to-five lives. However, in recent years, the rise of new technology, and the overwhelming desire customers have for constant connectivity has led to a very different hospitality space. 

Now that 2018 is here, it's time to look at some of the trends that are emerging in the hospitality sector, from mobile devices that double-up as room keys, to self-service check-in facilities and more. Here are just some of the things you're likely to see more of in the year ahead.

1.     Mobile Devices 

It appears everyone in the modern world has their own smartphone, tablet, or portable device they can use to connect with others or log onto the internet. In a world where customers are practically fused to their phones, it's important for hospitality companies to make the most of the mobile trend. For instance, with the right technology, a mobile device loaded with the right data could become a personal key for a hotel room. Some hotels have begun implementing this idea already. 

If keyless access to rooms seems like too much of a security nightmare, there are other ways that hotels and motels can tap into the mobile space. For instance, guest apps that allow customers to send messages to the front desk, order room service, or even sign up and make the most of loyalty programs could be a great way for some organisations to outshine the competition.

2.     Do It Yourself Service Automation 

In today's fast-paced world, customers want the freedom to do more for themselves than ever before. Many younger clients in the hospitality world would rather log onto an app to check in and out of a facility than speak with a human being. Self-serve is more popular today than ever before, and hotels around the world are already offering remote check-in solutions to their most valued guests. Some hotels are even working with apps that allow guests to order services right from their mobile devices. 

With the right technology, companies can automate a whole world of basic guest requests, which means that professionals and important staff members have more freedom to focus on other activities that can enhance the guest experience and improve customer retention.

3.     Social Media

Finally, almost every business today can benefit from their own social media marketing campaign. Social media platforms offer a way for people in the service industry to connect with their customers in a more relatable and authentic way. Since customers want to feel comfortable with the hotel and motel staff they'll be staying with, it makes sense to leverage a social online presence. 

Additionally, social media has become an essential part of marketing as customers look for reviews online before deciding who to stay with. Social listening means that companies can watch out for negative comments and respond quickly to preserve their reputations.