If you’ve been on top of tech or business news lately, you’ve probably heard of NVIDIA. The longtime chipmaker became the most beloved kids on the Silicon Valley block over the past few years by powering some of the most cutting-edge tech of today, including many artificial intelligence applications. With stock that’s going through the roof and a valuation of around $2 trillion due to the demand for AI chips, it’s been quite the time for NVIDIA. But it’s not just the company’s skyrocketing stock that’s got people talking — it’s also NVIDIA’s emphasis on employee experience.

According to a recent report in The Wall Street Journal, NVIDIA is something of a dream job in tech circles. The company offers numerous perks to employees including an on-site bar, unlimited vacation, and two days dedicated to resting and recharging for all employees each quarter. Additionally, the fact that employees who own stock in the company have seen it shoot through the roof in value doesn’t hurt either – the company hit a $2 trillion valuation last week.

But it’s the upfront focus on culture that sticks out.

WSJ reports:

Candidates must be excited to innovate, “contribute to an agile environment and create a platform for others to do their life’s work,” a company spokeswoman said, adding that Nvidia continues to grow and hire as it expands in healthcare, automotive and other industries.

People who have spent time with the company describe an intense, but collaborative culture where expectations are high, even for early-career hires.

“It attracts the sort of people who are humble, have humility, but also are almost like rats in a maze,” said Debparna Pratiher, who worked in product management at Nvidia for two years before co-founding software company Quest Labs AI. “Just like running around looking for cheese, looking for the next project, looking for the next way to jump on things.”

Read the full article here.

From CommPRO:

This article offers a compelling insight into NVIDIA's ascendancy, not just as a tech and AI chip powerhouse, but as a paragon of employee experience and employer branding. Highlighting NVIDIA’s staggering $2 trillion valuation and its stock’s meteoric rise, the piece goes beyond financial triumphs to underscore the company’s commitment to its workforce. With perks like an on-site bar, unlimited vacation, and dedicated rest days, NVIDIA has become a coveted employer. However, what truly distinguishes NVIDIA is its emphasis on culture and innovation, aiming to foster a setting where employees are excited to contribute to cutting-edge projects across various sectors.

Debparna Pratiher’s analogy of employees as “rats in a maze” searching for the next challenge encapsulates the drive and ambition NVIDIA instills. The company's approach to storytelling through its employees’ experiences and journeys, as illustrated by Neha Hudait’s story from intern to innovator, is a masterclass in employer branding. This strategy not only showcases the depth and breadth of talent within the organization but also paints a comprehensive picture of what it means to be part of NVIDIA.

Communicators should read this article to understand how effective employer branding and employee experience communications can elevate an organization's reputation. It demonstrates the importance of giving employees a voice to share their stories, appreciating the unsung heroes of the organization, and fostering a culture of collaboration and innovation. NVIDIA's story is a testament to the power of aligning employer branding with the company’s broader strategic goals, making it a must-read for professionals aiming to enhance their organization’s appeal to current and prospective employees.