David Grossman, CEO of The Grossman Group

Whether you are setting out to prove the importance of internal communication, are in the midst of an existing internal communications plan, or fine-tuning a well-oiled communications machine, the bottom line is that your work must be about the bottom line.

At its core, communication is an instrument of strategy as well as a strategy in itself. It’s an instrument of strategy because it helps you share your mission, vision and values with employees. It’s a strategy because it will help you achieve specific goals. It creates a sense of community and trust with employees, creating a line of sight for them and engaging them to make the business successful.So what’s the payoff? What are the benefits of good communication?Here are five benefits of having a strong internal communications strategy:Continue reading here...