CommPRO

View Original

How Santander is Rethinking DE&I Benchmarks, Inclusive Hiring and Employee Engagement (VIDEO)

Ragan’s Justin Joffe spoke with Santander’s Eric Battle about the bank’s internal DE&I work.

Justin Joffe, Ragan Communications

Most communicators working on diversity, equity and inclusion (DE&I) initiatives understand that it starts with benchmarks, as an organization can’t make progress when it doesn’t know where to start.

But what comes next? And how can communicators make sure those benchmarks are informative enough to be actionable?

For Eric Battle, SVP and head of best practices and standards within the DE&I office at Santander USA, it’s imperative that progress be measured with metrics that are substantive and relevant to the needs of the moment. That guiding philosophy has prompted the bank to rethink everything from its talent recruitment process to its employee resource groups.

Watch the video...