A good manager is their direct reports’ most effective touchpoint to the rest of the organization. This happens when each manager is encouraged to personalize how they deliver employee comms to their reports, while still working within the parameters set by the wider comms function.

There’s often a lot of information coming downstream for them to share, and if it’s not organized effectively, it quickly becomes overwhelming. That’s where you come into play.

By creating an organized messaging strategy, setting clear expectations for interactions with reports, and soliciting feedback to share with leaders, you make a manager’s job easier.

Stay organized to cut crossed wires

Knowing how and when to share messages with managers is a foundational element of this process, as an organized process keeps managers accountable—not only to leadership but to the teams they run. Sara Ng, vice president of communications and brand experience at ING, said that her team typically begins the manager accountability cascade with an email for awareness and expectations.

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