There’s only one thing smarter than reading our guide during a crisis.

Reading it before a crisis.

Sooner or later, most companies are blindsided by a crisis. So it’s never too early to prepare for the many challenges that come with it.  Introducing Nasdaq’s new guide on building a Crisis Communication Playbook. It spells out the do’s and don’ts of managing a crisis and the many ways to avoid one in the first place. There’s an entire section on the importance of social media as a preventive measure. As well as chapters on how to build an incident response team, and creating contact lists and message templates.Throughout the guide are checklists of tips—many of which would never occur to most businesses. Crisis management experts share practical advice on everything from media training for executives to crisis fire drills. Download “How to Build a World-Class Crisis Communications Playbook” today. A little foresight today can make the road a lot smoother tomorrow.Learn how to:

• Build a strong crisis response team
• Prepare contact lists and messaging templates
• Use social media to prevent fires
• Evaluate how well you managed the crisis

Download your copy of the guide now.