Gen Z will be your business tomorrow – learn who they are nowInstagram model Essena O’Neill is only 17 years old, but the Australian teen bikini model is already participating in the kind of jaded, protracted "farewell tour" some bands take decades of hard living to get to.Welcome to the accelerated life cycle of the "social influencer."O'Neill recently announced she was quitting social media because “it’s not real,” rewriting captions of herself smiling in bikinis and dresses to reveal that she was actually miserable focusing so much on her weight and looks. She received praise, but just as quickly garnered a backlash from other social influencers who accused her of projecting her own issues onto everyone.O'Neill is emblematic of many who need to Digitally Detox. Like O'Neill, there many out there for whom nothing is real unless it happens on social media and who don't know how to do anything off social media — including quitting it.

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