Hopefully, institutional investors are not texting-trading while driving, but the results from the 2016 Shareholder Confidence 365 Study indicate they look up from their Bloomberg Portal once in a while. The comparative flip-flop with individual investors is perplexing: perhaps the tools favored by Main Street are not optimized for smart mobile user-experience (UX).  What shareholder communications leaders can do to assure a smart UX for visitors is build/design your IR website to be responsive. Responsive design automatically displays content based on screen size, platform and orientation.One important caveat: Most IR websites cannot be built with responsive design if your main corporate site is not responsive.Generally, IR websites are constructed using the corporate site’s look-and-feel, or to use webspeak, using the corporate website’s cascading style sheet (CSS).  The use of the CSS assures that shareholders have a consistent experience navigating throughout a company’s entire website.Here are some examples of the sites we host. We can build a variety of design formats – at a variety of service packages to fit into a budget.

• https://investors.danaher.com/
• https://ir.hertz.com/
• https://investors.rockcreekpharmaceuticals.com/

For more on the Shareholder Confidence 365 Study, request the full 30-page hardcopy report now.

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