The 2024 PRSA-NY Big Apple Awards at Manhatta was a celebration of public relations excellence, led by dynamic hosts and filled with unexpected moments that made the gala unforgettable. Industry icon Maryam Banikarim, Managing Director of Fortune Live Media, emceed the event. Known for her work with Fortune’s Most Powerful Women and Brainstorm Tech franchises, Banikarim’s storied career has seen her excel in roles across agency, media, and client landscapes, offering a rich perspective on the ever-evolving communications industry. Her opening remarks set the tone for the awards, praising the attendees as “a room of my people…thinkers and do-ers who make things happen,” highlighting the unique drive that defines New York’s PR professionals.

In a surprise twist, long-time New York news anchor and Media.com brand ambassador Pat Kiernan joined the event to conduct on-site interviews with award winners. Known citywide for his approachable and insightful news delivery, Kiernan’s presence brought an added sense of excitement. He greeted the room with his signature warmth, saying, “It’s great to be back at the Big Apple Awards after more than a decade.” Kiernan engaged winners with his now-famous “tiny mic”– pink in honor of Breast Cancer Awareness Month–interviews, promising, “Nothing formal or nerve-wracking — just a fun, fast Q&A to talk about your win,” capturing the energy and thrill of the awards.

“Celebrated New York television news anchor, Pat Kiernan, was the perfect brand ambassador for what was the first of several Media.com launch roll-out events. He really brought the magic to the tiny mic video interviews with Honorees,” commented Christy Grace Provines, Global Head of Brand and Communications of Media.com.

Chairman of PRSA-NY, Matt Rizzetta, who has led the chapter with a focus on integrity, innovation, and inclusion, kicked off the ceremony. Rizzetta’s vision has guided PRSA-NY into the digital age, honoring the chapter’s legacy and supporting professionals across generations. He expressed heartfelt gratitude to the board and past presidents, recognizing the dedication and passion of those who helped bring the event to life. “Our gathering here at Manhatta promises an inspiring afternoon filled with award announcements, networking, and collaboration among some of the brightest minds in our industry,” Rizzetta said, encouraging attendees to share their experience with the community.

Banikarim reflected on the industry’s unique challenges, calling the attendees “pure gold” for their ability to navigate an era where internal and external communications intertwine and drama can spark from a single social post. With her recognition of the complex realities facing PR professionals today, Banikarim celebrated the resilience and innovation that define New York’s PR community. This year’s Big Apple Awards honored not just excellence, but the critical role these professionals play in shaping public narratives.