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Larry Weber On Unlocking a New Era of Tech for Good

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Join Michael in his conversation with Larry Weber about his new book, A New Age of Reason, Harnessing the Power of Tech for Good which posits that we are in the midst of a new wave of technology—one that’s ushering our world to an entirely new era for the good.

Larry Weber is a successful entrepreneur, thought leader, author, and founder of several global marketing companies. Larry is a globally renowned expert on public relations and marketing services. He is the founder, chairman, and CEO of Racepoint Global, an integrated marketing services agency. He is also the founder of Weber Shandwick, among the largest communications companies in the world.

A New Age of Reason: Harnessing the Power of Tech for Good provides a roadmap for integrating emerging world-changing technologies, such as AI/robotics, chips/sensors, and quantum computing, to solve some of today’s thorniest and most pressing problems like climate change and world hunger.

The author offers inspiring examples of companies using technology to positively impact humanity. The book provides an actionable playbook to transform your organization around this mission, including how to develop a tech for good strategy, how to evolve the C Suite to deliver on this mission, how to market it, as well as measure outcomes. The author also discusses the latest technology breakthroughs delivering positive world outcomes, such as:

  • Extending a surgeon’s “eyes and hands” via robotics surgical systems to improve patient outcomes

  • Computer vision tech that enables farmers to maximize crops to feed our burgeoning population

  • AI/robotics that identify and fight wildfires

Bringing together a collective of major thinkers on this subject and providing guidance for a better future, A New Age of Reason: Harnessing the Power of Tech for Good is a timely read for all executive leaders seeking to harness the new wave of technology to solve key societal problems and have a positive impact on the world.