Here are three methods to ensure Gen Z job seekers don’t bypass your job listings.

Emma Atkinson, Ragan CommunicationsCompany culture is more than Friday office beers and complimentary gym memberships; it’s about sending your employees home at the end of the day feeling good about the work they do and the people they do that work with.The standard of company culture is constantly changing—from the rigid, cigarette fueled boys’ club offices of the 1950s to the ping-pong tables and t-shirt dress codes of the mid-2000s. Company culture has ebbed and flowed with the political and social tides of public opinion over the years.[RELATED: Join us Feb. 9 for our DE&I Summit for Communicators]According to LinkedIn’s 2022 Global Talent Trends, company culture today is centered around three metrics: flexibility, well-being and the “Great Reshuffle.” Homing in on these areas, the study shows, can create a work environment that is attractive to potential employees—especially Gen Z workers.FlexibilityAs we know, the pandemic forced many organizations to incorporate virtual work environments. At the time, it wasn’t about company culture—it was about maintaining health and safety—but it opened the floodgates to a new era of remote and hybrid work that is continuing to grow.LinkedIn reports that when employees are satisfied with their time and location flexibility at work, they’re 2.6 times more likely to report being happy and 2.1 times more likely to recommend working for the company.Continue reading here...