CommPRO.biz Editorial TeamQuantzig, a global analytics solutions provider, has announced the completion of their latest marketing mix optimization study on the banking industry. A leading client in the banking sector wanted to align themselves with the business planning process and increase profit, sales, and shareholder value. The client wanted to measure the impact of advertising on the overall sales revenue.According to Quantzig, "Banking firms are relying on marketing mix optimization to spur profitability and improve their marketing channels to deal with regulatory and market pressures."

With the current economic uncertainty, key companies in the banking sector are looking beyond compliance to augment their businesses and progress financial performance. In this fiercely competitive environment, banking companies need to profile strategic priorities to achieve reputation risk and contain conduct as a part of their business strategy.

The solution presented by Quantzig helped the client to evaluate the impact of their marketing activity across different channels. The client was also able to operate efficiently to drive improvements in the performance. Also, the client was able to effectively allocate their marketing budgets.

This marketing mix solution provided benefits that helped the client to:

• Increase brand appeal
• Evaluate the current ROI for their offerings
• To read more, request a free proposal
• This marketing mix solution provided predictive insights on:
• Tracking their media spend
• Improving the overall business performance

View the complete marketing mix study here: