Generation Z is about to change your business forever. Learn how.Parents have to get baby name inspiration from somewhere, and it appears that in 2015, Instagram filter names are it.BabyCenter.com recently announced the result of a 2015 baby names survey, and said in a press release that Instagram names were on the rise. Lux is up 75 percent from 2014, along with Valencia for girls (up 26 percent).If there's ever been a sign that we are way involved with our technology, this is it. But in a strange way it makes sense. The filter names are aspirational. They refer to filters that offer up an image of our best selves. When people have children, they often want them to have it better than they did. And perhaps in giving them a running start with a name that signifies progress and improvement — and surely we'll see more tech-related naming in the future — the symbolic will become real. Gen Z updates daily – Download n2 on the app store now.