Today, many communicators are measuring and accessing data on an ongoing basis. But too often this is only used for reporting purposes.  There is a new movement in the PR/communications community, championing the transformation of data into insights. This next generation of communicators is using their measurement strategies to impact corporate goals such as growing brand awareness, thought leadership and even sales. Discover how six leaders from megabrands Dignity Health, Allianz Global, AbbVie, PNC Financial Services Group, Mitsubishi UFJ Financial Group, and ADP, have become strategic partners to their respective businesses by providing actionable insights that impact business goals. Read our full feature in PR News, the first article of a five-part series, examining the common challenges of measuring communications data.