More Specials, Less Frequency

The total number of magazine launches in the first half of 2016 totaled 396 titles divided between 99 titles with a regular frequency and 297 specials and book-a-zines. Compare those numbers to the first half of 2015 where 412 titles were launched divided between 118 titles with a regular frequency and 294 specials and book-a-zines.Needless to say the first half of 2016 witnessed a decrease of 19 titles with frequency and an increase of 3 titles in the special book-a-zine category. The total loss of the first half of 2016 from that of 2015 stands at 16 titles.To check each and every title please visit the Mr. Magazine™ Launch Monitor here.