Optimizing Public Relations Fundamentals (Download)
Paul Kontonis
This four-part series on Optimizing PR Fundamentals provides some basic ingredients for public relations success:
How to Write a Press Release (That Doesn’t Get Deleted) - Learn how to choose wisely, lead by example, and pitch wisely.
How to Use Data to Ensure Content Success - Make sure you're identifying and following the correct signals to success.
How to Write an Email Your Customers Will Give a Crap About - Clearly define your goals and condense your messaging.
How to Write a Byline That Positions You as a ‘Thoughtful’ Leader - Don't repeat yourself, identify article topics that relate to business goals, outline your thoughts, and most importantly, start writing!
This four-part series on Optimizing PR Fundamentals provides some basic ingredients for public relations success: