CommPRO.biz Editorial Staff

Tech company SRAX has released a new guide: People-Based Advertising: How to Get Bigger Results by Targeting the Most Precise Audience. 

This new guide provides knowledge and information giving advertisers the ability to better invest in people-based advertising, leveraging a range of customer and user data to identify and reach the right people.

"Connecting with each consumer individually, across devices, platforms and publishers is critically important in today's digital advertising marketplace," said SRAX's CEO and Chairman Christopher Miglino. "Our People-Based Advertising guide is designed to inform and inspire brands and agencies to unlock the ultimate level of cross-device targeting precision."

SRAX's People-Based Advertising guide covers the following for digital marketers and content owners:

• Why people-based advertising should be part of your strategy
• 5 ways people-based advertising will boost your business and your brand
• How people-based advertising with first-party data works
• What you'll need to turnaround your targeting strategy

The guide is available to download here.