When it comes to your ESG and sustainability plans, what you're actually doing on these issues, not just the commitments you're making, but the actually actions you are taking are critically important. When it comes to the communications of it, having a unique point of view in your messaging and standing out in the “sea of sameness” may sound incredibly obvious. So often, organizations are not thinking about their communications and as a result there is a lack of differentiation at best or, at worse, consumers are not believing in what you're actually doing.

In this video from Leading Entrepreneurs of the World, Philip Haid the Founder and CEO of Public Inc, discusses how you effectively communicate your sustainability goals, plans and both inside and outside your organization. “Both are equally important and help people believe in your story,” says Haid.

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