December 8, 20155:30 PM - 8:00 PMAnchin, Block & Anchin

75 Broadway (Btw 37th & 38th), 23 FloorNew York, NY 10018https://www.anchin.com

EVENT OVERVIEW

Join the leaders of three of the most powerful and successful public relations agencies when they come together on December 8th to ask the question,  "So Why Should I Hire You".  This live event is hosted by the PRSA New York chapter.  The panelists are Richard Edelman, President and CEO, Edelman, Peter Finn, CEO, Finn Partners, and Ed Moed, co-founder and CEO of Peppercomm. During the past ten years alone the role and mandate for the nation's public relations agencies have changed drastically. One of the culprits is technology. Others are massive social change, values and quality of life. The skills and qualifications of those entering the PR agency work force today are different from ten years ago.Just as the arsenal of tools being offered to clients today by PR agencies continue to evolve the skill set and qualifications of agencies' staffs are also evolving. Mr. Edelman, Mr. Finn and Mr. Moed will ask attendees why they believe they're qualified to join these three agencies. And the attendees will learn what qualifications they must bring.The three agency leaders will chronicle how agencies have changed and what agencies need - and require - of account people today. They will describe what PR professionals in agencies need to know about the current criteria for employment consideration. In short, they will describe what the bar is for employment in their agencies and how you can prepare for this challenge.  The attendees will learn the rules of entry to today's PR agencies. The panel discussion is aimed at those who already work for PR agencies and are considering making a change to other agencies; those who want to start a career in PR agencies, senior managers of PR agencies who want to hear from the"experts" what they consider to be the current knowledge and skill level of PR agency professionals and all those who deal with today's modern PR agencies.

MODERATORArt Stevens - Managing Partner of The Stevens Group

PANELISTSRichard Edelman - President & Chief Executive Officer, EdelmanPeter Finn - CEO, Finn PartnersEd Moed - Co-founder and CEO of Peppercomm

TICKETS

$60.00 Member Ticket

$80.00 Non-Member Ticket

$15.00 Student Ticket

(Please review the refund/cancellation policy, if any, noted below.)

Reservations and cancellations will be accepted until 12 noon on Monday, December 7and must be submitted in writing to info@prsany.org.If you do not cancel by the deadline you remain responsible for the registration fee.On-site registration will be available (space permitting) for an additional fee of $5.00.