Welcome to the PR Masters Podcast, where host Art Stevens engages with some of the most influential leaders in the communications and public relations industry. In episode #91, Art welcomes Susan Del Percio, a highly regarded crisis communications expert, political strategist, and media commentator. You may have seen Susan on NBC and MSNBC, where she provides political analysis and crisis management insights, but her behind-the-scenes work is just as impactful.

In this episode, Susan delves into her journey from working in government to founding her own strategic communications firm. She shares valuable lessons on crisis management, the importance of reputation, and how her media presence has evolved into a business asset. Whether she’s advising clients on how to manage delicate crises or appearing on national television, Susan brings a wealth of experience and a unique perspective on the challenges facing today’s communications professionals.

Listeners will gain insights on how to balance media exposure with client work, why ethics and trust are non-negotiable in PR, and how to stay grounded in an ever-evolving political landscape. Susan also offers thoughtful advice on how young professionals can carve out their path in the industry—whether by embracing fear, focusing on niche markets, or maintaining strong values.

Whether you’re a seasoned PR professional or just starting out, this conversation offers practical lessons on how to navigate the complexities of public relations and crisis communications in today’s world. Tune in for a thoughtful and engaging discussion with one of the top crisis communication experts in the field.

About Our Guest

Susan Del Percio is a nationally recognized crisis communications expert, public affairs strategist and public speaker.  She is a political analyst for NBC & MSNBC and a contributor for MSNBC Daily.

She is a proven strategic communications professional, offering expertise in developing and executing purposeful campaigns for corporate, public affairs, non-profit and political clients. In addition, she offers unique insights on how to manage media for government, regulatory entities and public policy. 

As a crisis communications expert, Susan advises corporations and public officials on developing and executing focused, strategic communication plans. She has been a catalyst for effective communications across organizations looking to navigate the complicated intersection of public policy government regulation, and the new world of corporate activism. Susan brings her experience to leadership teams, providing high-level consultation for all categories of engagement pertaining to regulatory compliance, as well as public and government affairs. 

She served as Special Advisor to the Governor (2014-2015), and prior to founding her previous firm in 2001, Ms. Del Percio served as a Deputy Commissioner for the City of New York.  She received both her Bachelor and Master's degrees from Emerson College.